1. High Visibility: Absolute boards are often placed in high-traffic areas, such as busy roads, city centers, or near popular landmarks. This ensures that the advertising message reaches a wide audience.

2. Brand Awareness: The large format of absolute boards allows businesses to display their brand prominently. The more frequently people see a brand's message, the more likely they are to remember it, increasing brand recognition.

3. Long-Lasting Impact: Unlike some other forms of marketing (like digital ads that may appear for a short time), absolute boards are often displayed for extended periods, providing continuous exposure to passersby.